

How to End Your Stand Off with a Blank Page
There’s nothing more daunting than a blank sheet or paper or an empty computer screen. Trust me, I’ve been there. You’ve set yourself the task of writing content but now it comes down to it, you’ve run out of ideas. So, you pour yourself a coffee and stare at the screen…. You know this stuff is important to the reputation of your brand so you put pressure on yourself. You know you can’t churn out something half hearted and meandering, because it makes you appear unprofessiona


What Pokemon Can Tell You About Your Content...
When I first heard about Pokemon Go, I have to admit I was more than a little sceptical. I remember Pokemon from their first inception back in the 1990s (showing my age!) when technology was a million miles away from where it is now and Pokemon was played on Game Boys with Pokemon cards traded at school break-time and Pokemon toys topping our Christmas lists. The combination of Pikachu and the sophisticated media-savvy next generation seemed an odd one. And yet, it has absolu


How Your Customers Want You To Connect - The importance of being a Human Era Brand
Chances are you’ve already checked the internet on your phone today. And probably your computer. Possibly even your tablet. Sound familiar? Let’s face it, we’re all a little bit addicted to having so much information at our fingertips. We’re becoming more and more attached to our technology and the sheer volume of information it gives us. OK, I’ll confess. The picture above is of my desk first thing this morning, with a ridiculous amount of keyboards and screens and I know I’